2021
Ellevate Football
Immersive Sports Training App
Ellevate is a mobile and web app designed to help users develop their football skills and track their training progress. The goal of this project was to refresh Ellevate’s branding and user experience, making it more engaging and motivational while expanding its appeal to a broader audience, including female athletes. The new design needed to reflect the determination, energy, and ambition of young footballers while providing a seamless and dynamic interface for training and self-improvement.
To ensure the rebrand resonated with its users, I began with in-depth research into Ellevate’s target audience and competitor landscape. Understanding the needs of young athletes between 12-20 years old was essential in shaping an experience that felt both aspirational and personal. The brand needed to reflect the intensity and discipline of football training while maintaining a sense of inclusivity and accessibility for all players.
I incorporated bold typography, high-contrast colours, and geometric layouts to create a sense of strength and momentum. The design was anchored by a vibrant colour palette inspired by the football pitch, reinforcing themes of growth and progress. White lines and geometric shapes resembling a football net were integrated throughout, mirroring the forms in the logo and adding a cohesive visual language.
