2020 - 2021
Luminance
Marketing Executive & Designer
During my two years at Luminance, I worked as both a marketing executive and an in-house graphic designer, creating brochures, video testimonials, and digital content that showcased the platform’s AI-driven document analysis features. My work spanned across digital and print formats, including social media campaigns and promotional materials. Additionally, I contributed to updating the website, refining its design to create a clean, structured, and consistent visual approach that aligned with Luminance’s reputation as a leader in AI-driven legal technology.
A key part of my role involved creating distinct visual identities for Luminance’s key products, Diligence and Discovery, ensuring that each had a unique look and feel while maintaining a cohesive brand presence. This involved developing tailored graphics and layouts that reflected the specific use cases of each product.
Beyond product branding, I also played a role in shaping Luminance’s social media presence and event marketing. I helped to develop a strong visual language for promotional campaigns, creating engaging, professional, and easily recognisable content.
