Brightwell
Brightwell was created as part of a major transformation for the UK’s largest private-sector pension scheme, BT Pension Scheme Management. The challenge was to design a new digital experience that could communicate trust while also supporting the organisation’s shift towards offering broader commercial services. Working within a multidisciplinary team, I contributed across research, information architecture, wireframing and visual direction for the website.
Shaping the information architecture and product design direction.
I contributed to early conceptualisation for the visual direction, exploring how large-scale imagery, bold editorial layouts and the integration of thought leadership video and testimonial content could help communicate authority and trust. I played an active role in collaborative workshops with stakeholders, helping refine how Brightwell’s services, capabilities and insight content were structured across the new platform.
Impact
The website became the focal point of the brand launch, attracting significant industry attention and helping Brightwell secure its first external client, EE, within days of going live. Since launch, the business has received multiple industry awards and recognition, reinforcing its position as a leading provider within the pensions sector.
