2023 - 2025
Childrensalon | Christmas Campaign
Senior UI Designer
For the Christmas campaign, I led the UX and UI design for an immersive digital village experience. The village was designed as a collection of interactive shops that customers could explore. I mapped out the village structure and user journeys to ensure the experience felt rich and immersive while remaining easy to navigate.
I designed all supporting UI elements, including signage, navigation, volume controls, hotspots, and instructions, to guide users seamlessly through the experience. I integrated AI tools, such as Midjourney, into our workflow to rapidly explore visual directions and UI variants, building a reusable library of prompts specific to the project, and to sense-check usability and accessibility considerations.
Within the village, I designed a Christmas postcard generator that allowed users to upload a drawing or image, then add a personal message, and create a festive card using one of our seasonal frames. I developed UX and UI for this feature, including defining the user flow, how the instructions appear on the page and the background visuals. In addition, I worked on a gift finder tool that guides users through a short series of questions, helping them quickly discover gift recommendations tailored to their needs.
Many of the components created for the Christmas campaign were intentionally designed to be modular and reusable across future campaigns, including Eid. The postcard generator, in particular, was built to adapt to different themes and requirements, allowing the team to quickly deploy seasonal campaigns without redesigning core interactions. I also developed a shoppable module that pairs video content with the featured products, letting users view a complete look in context. This module is designed to be used throughout the year, across multiple campaigns.
