2022
Procentia
Intuitive Pensions Platform
Scope
Information Architecture
UX & Wireframing
Visual Identity Development
Site Navigation Structure
Light & Dark Mode
Procentia, a pensions provider, required a website that effectively communicated complex financial information in a way that felt approachable and easy to understand. The challenge was to design a platform that not only informed users about pension solutions but also encouraged trust and confidence in the brand.
My role in the project spanned the entire design process, from initial research and UX strategy to UI design and final implementation. The website required a well-structured homepage that introduced Procentia’s offerings, an "Our Story" section to highlight the company’s expertise, and dedicated product pages to showcase different pension solutions.
To ensure an intuitive user experience, I developed detailed wireframes that mapped out the site’s structure and content flow. A key focus was creating a logical navigation system that allowed users to easily explore different products and resources. I designed a mega menu to streamline access to key sections, ensuring that users could quickly find relevant information without feeling overwhelmed.
I introduced clean, modern graphics on the homepage, using abstract graph shapes and data-inspired visuals to represent pensions information in a digestible way. To improve accessibility and user preference, I implemented both dark and light modes, ensuring a comfortable reading experience. Throughout the design, I carefully integrated Procentia’s brand colours to maintain consistency and reinforce brand identity across the site.
