2022
Procentia
Intuitive Pensions Platform
Procentia, a pensions provider, required a website that effectively communicated complex financial information in a way that felt approachable and easy to understand. The challenge was to design a platform that not only informed users about pension solutions but also encouraged trust and confidence in the brand.
My role in the project spanned the entire design process, from initial research and UX strategy to UI design and final implementation. The website required a well-structured homepage that introduced Procentia’s offerings, an "Our Story" section to highlight the company’s expertise, and dedicated product pages to showcase different pension solutions.
I developed detailed wireframes and mapped out the site architecture and user journeys to ensure clarity across the platform. Given the complexity of pensions content, it was essential that information felt structured and digestible. I introduced modular content sections that broke guidance into bite-sized blocks, allowing users to scan and absorb information easily.
During the UI phase, I introduced clean, modern graphics, using abstract graphic shapes and data-inspired visuals to represent pensions information in an immersive way. Throughout the design, I carefully integrated Procentia’s brand colours to maintain consistency and reinforce trust in the brand at every touchpoint.
A key focus was developing a logical navigation system that allowed users to easily explore different products and resources. I created a mega menu to streamline access to key sections, ensuring that users could quickly find relevant information. I also implemented both dark and light modes, to support accessibility and different users’ preferences.
