CS Rebrand
Childrensalon is a luxury marketplace with a passion for unique, designer pieces. However, their existing digital presence felt outdated and lacked a cohesive identity. The rebrand was an opportunity to bring focus back to the product and elevate the experience into something more refined and cohesive.
Year
2026
Scope
Branding, UI
Timeline
4 weeks
Childrensalon needed to reposition its brand for a more modern audience while keeping its roots in tradition.
The existing UI was visually busy and often unclear. Icons lacked consistency and meaning, the colour palette had grown too broad, and the intricacy of surrounding elements meant the logo struggled to stand out. Even the primary gold fell short on accessibility. We simplified the iconography to make interactions more intuitive, introduced periwinkle as a new primary colour supported by a darker, more functional shade for key actions, and refined the navigation to feel more structured.
Scalable by Design
Behind the scenes, the focus was on creating a system that could scale. I developed a design system built on reusable components and variables, making it easier to maintain consistency as the product evolved.
