Ellevate
Ellevate is a mobile and web app built to help users level up their football skills and track progress over time. The brief was to refresh the web app UI and develop new visual assets to scale their audience and improve engagement.
Year
2023
Scope
Visual Assets, UI
Timeline
8 weeks
The work started with understanding users. I dug into Ellevate’s audience and competitive space, focusing on young athletes aged 12–20.
The experience needed to feel aspirational but still accessible, capturing the intensity of training while staying inclusive. I developed the UI across the web app, introducing a clearer visual structure that supports progression and motivation. I incorporated badges to reinforce achievement and reward, while geometric holding shapes were used to frame content.
Extending the Brand
Alongside the UI, I developed a suite of visual assets to bring the brand to life, including sports imagery with geometric overlays and video content layered with clear, informative graphics. The graphics were inspired by football nets and fields, adding a consistent visual language across touchpoints.
