Ellevate
Ellevate is a mobile and web app built to help users level up their football skills and track progress over time. The brief was to refresh the web app UI and develop new visual assets to scale their audience and improve engagement.
Creating rewarding experiences
I explored Ellevate's audience and competitive landscape to understand how young athletes aged 12–20 engage with training and track their development. Rather than redesigning the entire product, I focused on expanding the existing UI with new modules and visual components that complemented the platform. This included a player performance page displaying key metrics and progress over time, alongside achievement badges that reinforced milestones and encouraged continued engagement. Every addition was designed to make performance data easier to understand while maintaining a motivating, game-like experience.
Extending the Brand
Alongside the UI, I developed a suite of visual assets to bring the brand to life, including sports imagery with geometric overlays and video content layered with clear, informative graphics. The graphics were inspired by football nets and fields, adding a consistent visual language across touchpoints.
