Procentia
Procentia, a UK pensions provider, required a website to communicate complex financial information and effectively inform users about pension solutions. My role in the project spanned the full design cycle, from UX strategy to UI and final front-end implementation.
Year
2023
Scope
UX, UI
Timeline
20 Weeks
We set out to create more than just a good-looking website, we built an identity with intention.
We stripped the site back and rebuilt it around clarity, flow, and narrative. Each product was given its own dedicated space to remove overlap and create clear differentiation, while a streamlined mega menu made navigation feel immediate and effortless.
A Distinct Visual Language
I led the creation of a bold, graphic language built on bright geometric shapes inspired by graphs and data. It’s a system that carries across the entire site, reinforcing the brand at every touchpoint while cutting through the sameness of the industry.
